You’ll work closely with the marketing team on artist publicity, media relations, press campaigns, storytelling and building meaningful relationships across the media ecosystem. This is a hands-on role for someone who can identify compelling stories, communicate them effectively and create opportunities for artists beyond their music releases.
Key Responsibilities
-Support the planning and execution of PR campaigns for singles, EPs, albums, tours and other artist announcements.
-Develop and pitch compelling stories, narratives and angles around artists, their music and their journeys.
-Build and maintain relationships with journalists, publications, digital media platforms and other relevant media partners.
-Assist with press outreach, media lists, press releases, interviews and feature placements.
-Coordinate artist interviews, media opportunities, appearances and press interactions.
-Identify relevant cultural conversations, editorial opportunities and moments that can generate organic visibility for artists.
-Work closely with artist managers and internal teams to coordinate PR requirements, schedules and deliverables.
-Track media coverage, campaign performance and prepare post-campaign reports.
-Identify opportunities for artist profiling, long-form features, exclusive stories and wider cultural visibility.
-Stay constantly plugged into music, entertainment, pop culture, media and the evolving news landscape.
Requirements
-2 – 4 years of experience. Internships, freelance work and relevant projects count.
-Strong writing, communication and storytelling skills.
-A genuine interest in music, entertainment, pop culture and the media landscape.
-Good understanding of Indian and international music publications, digital media and entertainment platforms.
-Someone who can identify compelling stories and translate them into effective pitches.
-Strong organisational skills and the ability to manage multiple stakeholders and deadlines.
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