REPRESENT, led by its vibrant young team, doesn't merely manage talent; it architects the narrative of future pop culture. Recognised by Entrepreneur Magazine as one of the top 4 Indian music startups to look out for, the company is believed to be set on a path to success. Founded by Aayushman Sinha, REPRESENT embodies a pioneering spirit. It bridges the gap between raw talent and global recognition, carving its own unique niche in the industry. Representing a diverse range of India’s top independent artists, the company flaunts an eclectic artist roster including the likes of Armaan Malik, Anuv Jain, DJ Chetas, Lost Stories, Lisa Mishra, OAFF, MC Stan, Zaeden among several others. It offers a comprehensive 360-degree array of services, surpassing the traditional confines of artist management.

The team has collectively rolled out over 200 releases including standout hits such as Armaan Malik’s feature on Ed Sheeran’s ‘2step’, ‘KTMBK’ by Zaeden and Hanita Bhambri synced in 'Mismatched Season 2', Bigg Boss winner MC Stan’s record-breaking album 'Insaan', and Anuv Jain's chart-topping single 'Gul'.

This dynamic company extends beyond music representation and delves into creator management and consulting, expanding its horizons further. They onboarded the Bollywood superstar Shah Rukh Khan for Marshmello’s song ‘Biba’. The company has offered consulting solutions to major brands such as the Coca-Cola Company to build out their complete music strategy in India. For this, they onboarded the South superstar, Allu Arjun as the brand ambassador for the brand, giving rise to the unique collaboration between Allu Arjun, Indian pop icon Armaan Malik and K-Pop band, TRI.BE to create a music anthem for them entitled ‘Meme Aagamu’ produced by Lost Stories. Gen-Z’s favourite social media platform, Snapchat onboarded REPRESENT as their agency to produce several pieces of original content for their newly launched short-form video platform ’Spotlight’, resulting in successfully onboarding 2000+ creators delivering over 10,000 videos. Meta’s Instagram and REPRESENT also partnered to curate a one of its kind virtual music festival during the lockdown ‘Live In Your Living Room’ in association with a total of 14 artists. REPRESENT also entered a new vertical of tech consulting by partnering with Triller, a social video application for its launch in India and helped build their local presence by creating a strong creator network boasting the likes of Bhuvan Bam, Awez Darbar, DIVINE, and Badshah along with global heavyweights such as Dimitri Vegas and Like Mike, KSHMR, and more.

Additionally, REPRESENT has invested in several businesses including SOL, an independent and disruptive D2C fragrance brand launched along with Zaeden to take the realm of creator-led business on another level, House of X, a company that provides end-to-end solutions to launch, build and scale creator-led D2C brands and a homegrown sneaker company, Comet – making it one of the only management agencies to be focused on building pop-culture in the country. Furthermore, REPRESENT partnered with Reddit in an industry-first initiative to organise a unique ‘Ask Me Anything’ series to give fans direct access to their favourite artists. The company's impressive roster of in-house artists has garnered attention from over 300 global brands, including Bumble, Meta, Dell, Johnnie Walker, and Maruti Suzuki Nexa. Their collaborative projects underscore their versatility, with notable instances such as Armaan Malik and Zaeden's successful partnership with H&M India, and a unique partnership with Zepto on World Music Day with Yashraj, Akanksha Bhandari, Lost Stories and Anuv Jain.

REPRESENT has also ventured into the live entertainment bookings space via its specialised division, RE:PLAY. The exclusive artists have collectively performed at more than 1000 shows both in India and internationally, including a sold-out 10-city tour by DJ Chetas. Other highlights include Zaeden's packed debut in London, Anuv’s performance at a Delhi show that attracted over 20,000 attendees, Armaan’s first-ever India tour, and their collaborations with Ananya Birla and KSHMR at the Post Malone Zomato Feeding India concert held in Mumbai.

Looking to the future, REPRESENT has an ambitious plan to reshape the industry in 2023. This includes launching a dedicated creator management vertical, a systematic music distribution ecosystem, distinctive festival IPs, SAAS solutions for artists, and an educational platform for emerging music business professionals.