Network and Investment

RE:PLAY is India’s first exclusive agenting business in the live music entertainment space. Focused on booking, touring, and bringing the best of global artists to India, RE:PLAY aims to elevate the live music scene in the country.

REPRESENT invested in its first artist-led business with SOL. Launched by the visionary triad – Zaeden, the musical maestro and style icon considered to be the face of pop music in India; Aesir Perfumes LLP, India’s fragrance powerhouse with decades of expertise in crafting exquisite scents and REPRESENT, the talent management dynamo bridging the world of music, fashion and influential personalities; SOL is set to be an independent and disruptive lifestyle company.

As part of its endeavour to push pop-culture in the country and dive deeper beyond the realm of a management agency, REPRESENT invested in Comet, a new homegrown sneaker company.

House of X is India’s first creator-led house of brands. REPRESENT, as part of its culture to invest in companies and brands that meet its vision to shape pop-culture in the country, invested in the company to build brands from the ground up together.