The Coca-Cola Company put their trust in REPRESENT to build out their complete music strategy, from talent management to campaign planning, and consulting. Rising to the occasion, we successfully onboarded superstar ambassadors for the company – the iconic Allu Arjun to our very own Armaan Malik, being the biggest endorsement by an Indian musician yet. Sonically, it was essential for Coke to find the right sound, messaging, and campaign - one that would be truly reflective of their brand ethos and mission of “Real Magic”. Recognizing this, we also brought the eminent producer duo Lost Stories on board as music composers for the project, supervising the end-to-end production and delivery.
We strongly believe that music transcends the boundaries of culture and language, and ‘Memu Aagamu’ for Coca-Cola was created as a mix of multiple cultures and languages (Hindi, Telugu, Korean, and English). Through this project, we realized that “Real Magic” was more than just a tagline; that magic truly did exist - there is no other way to explain the feeling of synergy we felt throughout this collaboration, and how a project of this scale, with so many moving parts and parties, came to life so beautifully. We at REPRESENT have always said that we’re not just a management agency - we’re so much more than that - and this project has been the best testament to that.
