Meta’s Instagram hosted its one in a kind virtual music festival - “Live in your living room”.
The festival was held on Sunday, March 29th, 2020. It featured 14 artists who each used IG Live for a slot of 30 minutes and made way for the next artist. Out of these 14, REPRESENT had 5 artists from its roster. All the artists went Live on their respective Instagram accounts. The line up had Armaan Malik, Zaeden, Lost Stories, Anuv Jain, DJ Chetas, and Akanksha Bhandari from the REPRESENT roster.
Manish Chopra, Director, and Head of Partnerships, Facebook India, said, “Instagram’s the place for safe self-expression. As the world comes together to tackle the current health situation, it’s heartening to see how people across India are using Instagram for its IG Live, Stories and Feed, to creatively express themselves and keep their friends, family and fans entertained. #LiveInYourLivingRoom is a great example of this creativity and passion, and we are thrilled to partner with the Indian music community and Represent Talent Management Agency to curate this experience.”
The festival is being curated by Instagram and REPRESENT, India’s premier talent management agency, and supported by all major Indian music labels.
