Snapchat recently gave Represent a mandate to onboard 2000+ creators to produce pieces of original content for their new short form video platform - ‘Spotlight’. In the 18 months we worked with them, we delivered 10,340 videos. We were able to help Indian creators get a massive reach in terms of delivering their content to an international target audience. The campaign included onboarding creators like Raj Shamani, Zinie Sanghavi and Aditya Kumar. With videos going through an approval and feedback process by snapchat, resulting in quality content, we were able to land on views ranging from 50k-100k in just a matter of 4 days.
