House of X is India’s first creator-led house of brands. REPRESENT, as part of its culture to invest in companies and brands that meet its vision to shape pop-culture in the country, invested in the company to build brands from the ground up together. House of X provides end-to-end tools to launch, build and scale creator-led D2C businesses. With an aim to democratise brand creation, it enables and fosters the spirit of becoming a fearless entrepreneur and creates the opportunity to establish impeccable brands.