REPRESENT invested in its first artist-led business with SOL. Launched by the visionary triad – Zaeden, the musical maestro and style icon considered to be the face of pop music in India; Aesir Perfumes LLP, India’s fragrance powerhouse with decades of expertise in crafting exquisite scents and REPRESENT, the talent management dynamo bridging the world of music, fashion and influential personalities; SOL is set to be an independent and disruptive lifestyle company. Seamlessly fusing the allure of pop culture with the mystique of crafted fragrances, the brand is ready to catapult into the zeitgeist of India’s GenZ and Millennial fragrance enthusiasts. Launching with two enchanting fragrances: Mystic Voice and Sweet Sea; SOL is categorised to not just be a brand, but a movement - fuelled by collaboration, powered by pop culture, and built on a dynamic and diverse community.
